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The Friends of Waterfront Market
Goal, Proposal, and Action Plan
(November 2007)
Our goal
is to keep Waterfront Market open, as it provides quality grocery, seafood, deli foods
and produce to a devoted customer base that includes local residents, restaurant and wholesale
customers, boaters, and visitors.
Our proposal
is to organize a co-op to purchase and operate Waterfront Market as a not-for-
profit grocery market with a focus on community and sustainability. To achieve this, we need to
determine the community interest in such a venture in a very short period of time. We will need
to develop a business plan, raise money, and work with the City of Key West and Buco Pantelis
to ensure a seamless transition in market operations. We propose to continue the same focus on
quality products and services, with an emphasis on very fresh and organic products and other
services that support the needs of the community. A not-for-profit co-op provides a framework
for community involvement in this effort to keep Waterfront Market open.
Our action plan is to rally community support for such a venture, and to raise the substantial
funds (estimated at up to $1.5 million) needed to purchase, improve and operate Waterfront
Market. These funds will be raised through individual co-op memberships ($100 annual
membership fees), business memberships ($15,000 each from 30+ restaurants and wholesale
customers), and through contributions and patron loans (repayable from earnings) by major
benefactors.
We need your support.
Please join us with a coop membership, or join our meetings, as we
work to keep Waterfront Market open.
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For further information, questions, and contributions, contact us by email at
waterfrontmarket@gmail.com
or by telephone
Richard Tallmadge/The Restaraunt Store (305) 294-7994
Mike Mongo Nicholl (305) 304-1555
or visit our website
www.waterfrontmarketkw.com