Binswanger Glass

In this featured case study learn about the marketing strategy, PPC management, local SEO and analytics services completed by Wodu Media for Binswanger.

ServicesStrategy, PPC, Local SEO, Analytics & ReportingLocationMemphis, TNLinkwww.binswangerglass.com

Challenge

Best in Glass Since 1872.


Since founding in 1872, Binswanger Glass had grown to 60+ locations in 14 states by offering a wide range of auto, residential and commercial glass services and exceptional services. With an eye on the future, Wodu Media was engaged to develop an advanced internet marketing strategy to match the company's exceptional history.

Solution

Audit, Streamline & Optimize.


Wodu Media worked closely with Binswanger Glass to analyze, optimize and ultimately streamline online marketing efforts across 60+ high-volume branch locations. This included auditing and cleaning the local marketing profiles of all locations and complete optimization of the Google Ads account.

+227%

Conversions

-497%

Cost Per Conversion

+75%

Phone Calls

10X

ROI

Results

Shattering Company Records.


In addition to seeing huge increases in the Auto Glass segment, Binswanger is now the largest full-service retailer and installer of Architectural Glass and aluminum products within the construction, residential, and automotive markets in the United States.

Contact

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