Email Marketing

The Power of Email Marketing

Email marketing involves running outreach/promotion campaigns based solely on email send-outs. Email marketers build a database of customers and/or potential customers then deliver digital marketing materials directly to their email inboxes. With global email users now counting in the billions, email is fast becoming the primary channel used for marketing and lead generation by B2C and B2B companies alike.

Email is a great way for any business to connect with their audience, promote their brand, and increase sales. And email marketing is known for generating solid ROI numbers.

A 2016 survey of US marketers revealed that email marketing produced a median ROI of 122%. This is more than four times the ROI generated by direct mail, paid search, and social media.

Trends indicate that email-generated revenue figures will continue to improve into the future as the email user base expands and market penetration increases. With more and more consumers engaging with their favorite brands via email, any business stands to gain by reaching out to their target audience through a custom-tailored email marketing campaign.

Email is one of the easiest and most effective ways to both keep in touch with current customers and encourage interested website visitors to make purchase decisions regarding your product or service.

Wodu Media: Responsive, Mobile-Optimized Email Marketing
Wodu Media offers cutting-edge email marketing campaigns. From customer list creation and segmentation to custom campaign design and implementation, we lead the way with creative approaches to communicating with your target market, increasing inbound website traffic, and converting leads into customers.

Pinching to zoom is so 2010.

Statistics indicate that mobile users are quickly becoming the critical audience for email marketing campaigns. Depending on your target audience, product or service, and email type, anywhere from 20 to 75% of email opens will take place on a mobile device. On the other hand, over 80% of users will delete emails that are not optimized for mobile devices.

At Wodu Media, we are experts in building effective email templates that let your marketing content come through loud and clear on every conceivable device from mobile phones to tablets or desktop monitors. Our reliable, mobile-friendly email designs constitute a medium for today, easy to read regardless of how your audience chooses to access them.

What We Can Do for You

Wodu Media takes the hassle out of creating and running email marketing campaigns. With Wodu on your side, it is easy to:

  • Leverage the power of an expert team of web design and email marketing pros who are dedicated to your success.
  • Deploy standout email designs that combine message and aesthetics in a manner most conducive to generating sales.
  • Launch custom-tailored marketing campaigns that appeal to new and existing clients alike.
  • Encourage loyalty and repeat business by building strong relationships with your client base.

Wodu Media Has You Covered

Wodu Media’s accomplished marketing email designers can guide you in creating an email marketing program from scratch or work with you on your favorite email marketing platform. Choose from our dedicated email marketing software or let us know your alternative preference. We can deliver HTML or drag-and-drop responsive templates as needed to meet your requirements.

Depend on Wodu Media to keep you ahead of constantly evolving technology. We create forward-compatible email template designs that are ready for whatever the future of marketing technology brings our way. Our themes, layouts, templates, and graphics will make your content pop while inspiring and engaging your audience whether they are clicking in on desktop PCs or the latest new devices. Partner with Wodu Media today and take your email marketing campaign to the next level!


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